Below is an recent article written by the Circle of Hope foundation about ALLBRiGHT 1-800-PAINTING’s Paint it Pink campaign that took place earlier in 2010.
Paint It Pink
Twenty-two years ago, as a young man with an entrepreneurial spirit, Josh Abramson established his company ALLBRiGHT 1-800-PAINTING. Over the years his company grew, and so did his commitment to playing an active role in Santa Clarita.
Seven years ago when his beloved grandmother was diagnosed with breast cancer, this disease came into the forefront of his life. At 84 years old, she was the matriarch of his family, and he couldn’t imagine life without her. Gratefully,Grandma Millie is now 91 years old and cancer free, but the experience prompted in Josh a need to help the community. “So many people are affected by breast cancer,” says Josh. “I knew there was something we could do.”
Josh wanted to use his business to make a difference in Santa Clarita. He contacted Jackie MacDougall from SCVmomsblog.com about his idea, the “Paint it Pink”campaign, and she supported his venture by participating in a promotional video and posting online discussion groups. She also suggested donating to Circle ofHope, and Josh was impressed that the nonprofit assists breast cancer patients living, working, or receiving treatment in Santa Clarita. “It was a perfect match for us,” says Josh. “Circle of Hope is exactly what I was looking for.”
The “Paint it Pink” campaign ran from February through April, 2010, and for every exterior or interior painting job scheduled, ALLBRiGHT 1-800-PAINTING donated 5% (up to $500) to Circle of Hope in honor or in memory of an individual of the client’s choice. It was very successful, and Josh presented COH founder Colleen Shaffer a check for $2,000 at a ceremony held in his office. Colleen comments, “We are so grateful for this company’s generous efforts to help Circleof Hope’s clients.”
When asked why he embarked upon this project, Josh said that he is committed to doing the right thing. “I truly care about Santa Clarita Valley residents, and I look for ways that I can support the community. I believe that all businesses, whether large or small, can contribute their talents to a worthy cause. Once you do, it’s so rewarding that your efforts have made a difference in the lives of local community members. It benefits all of us. ”
Circle of Hope thanks Josh for his passion and generosity. He is an inspiration to businesses throughout the community. Josh says, “We’re hoping to expand the campaign next year and make it an annual event.”