Light has a dramatic effect on color. Have you ever gone to the paint store and picked a color that you thought would be perfect for your home and found out it didn’t look right when you got home? Or even worse, painted the room and loved the color during the day only to hate it at night? This picture clearly shows us how color changes in different lighting, even from hour to hour. Notice the dramatic color shifts from morning to dusk. This is the number one reason why most of our clients are usually concerned about picking the right color. We love to help with color. It does take an expert who has studied color to skillfully navigate through the different light sources and reflections and how it changes color.